If you’re going to game the system and build a PBN, you really need to have your a-game on.
So, it’s time to revise your strategy, and start building each PBN site like each site actually built by a completely different person.
You don’t have to have multiple-personality disorder, but it’ll certainly help.
Here’s my PBN strategy in a nutshell:
Here’s the mentality I use when building a PBN site…
Think of each and every PBN site as being the only site you own.
Only – it’s not you who owns the site.
You’re a different person now, sometimes with the alternate gender, using a different email address (don’t Googlify!), where your web site is hosted in a different time, place and network.
The site looks different.
It reads differently.
It’s built differently.
It serves a different audience.
It’s natural, and it’s undetectable.
Because you’re a schizophrenic on a PBN rampage and when you wake up in the morning, you’re not sure if you’re looking at yourself in the mirror or that guy from Boston with the blog about bicycle basics.
No wait, no you’re not!
But you have evolved.
And before you even start to build your first PBN site, you’ve got a clean slate and a lot of hard work ahead of you!
My Fifteen PBN Strategy Hot Tips:
Let’s get a little more specific.
Off the top of my head, here’s what you should be doing, and NOT doing when you’re building your PBN:
Don’t Googlify Yourself
- Don’t use Google accounts at all to authenticate any service, or to sign up to any service. If you must have a Google account, have a separate account for each PBN site.
- Don’t add Google Webmaster Tools to your PBN sites. If you want to check they’ve been indexed, just search for yourself.
- Don’t add Analytics tracking from your PBN sites (why bother). And certainly do not use Google Analytics if you must.
- Don’t link the site to any Google Plus page.
PBN Domain Choice:
No surprises here.
- Ensure the domain has a clean backlink profile.
- Don’t fall for domains with ridiculously high metrics or excessive backlinks.
- Diversify your domain registrant details (WHOIS).
- Don’t just use Hostnine to get multiple class-C IPs. Multiple class-C IPs don’t really prove much, and I’ll need to explain why in another post.
- Do host each site with a different web host. It’ll get you into a complete different network for a start!
- Do take advantage of different geographical networks by choosing hosts in different countries.
PBN Site Content
- Create new and unique content, always. Not just unique amongst your sites, unique full stop. Don’t spin content, it’s not worth the risk.
- Don’t add any authorship links. It’s not necessary.
- Keep the content fresh on your PBN sites! How? Start a 2 hour per week contract on oDesk. Allow your VA 20 minutes each week to add new and relevant content to each PBN sites once per week. This way each time Google index the site, the site is alive and well.
- Vary the CMS used across your sites. Don’t be lazy and simply use WordPress. Try using Joomla or Drupal too.
- Build just ONE link from each PBN site to your money site. One link in related content is more than enough. Two is fun but relatively pointless.
- Do link out to other unrelated authority sites to diversify your outbound link profile. Make it natural!
- Don’t “overlink” your sites. When you have a 2nd PBN, make sure you keep your cross linking between money sites and PBNs non-existent or to a minimum.
- Don’t bite off more than you can chew. If your keyword research shows you’ll need 50 high powered backlinks to rank a site that’ll get you 50,000 unique visitors a month – think again! Find 5 sites that’ll get you 12,000 unique visitors a month (that’s 60,000 in total by the way!) with a 10 site PBN each. Same number of sites in your PBN but you can do a lot more with five money sites than you can with one.
Any questions? What are your thoughts?
Please leave a comment below and let me know what your PBN strategy entails.
Did I miss something? Of course I did, because it’s always evolving.
If you’ve got any questions, feel free to ask away!